Executive MBA

Target Audience

Entrepreneurs, executives, professionals, diploma holders, and graduates who wish to update or acquire knowledge in order to take on management responsibilities in business environments.

Mode

Blended Learning: combining the best of online and face-to-face learning

Autonomous online learning

• Free access to materials and resources to learn flexibly, whenever and wherever you want
• Topic-specific videos and complementary resources such as readings and articles

Synchronous online sessions

• A mix of lectures and online networking once a week
• Thursdays from 19:00 to 21:00

Personalized executive coaching

• 5 one-to-one sessions with an expert to foster self-awareness and help you develop your own personal and professional leadership style.
• Available both online and in person

Face-to-face sessions

• Masterclasses with guest speakers, flipped classroom, and experiential learning with group activities and networking
• One Friday a month, in-person sessions will be held in Vic

Language

Spanish

Credits

60 ECTS

Calendar

• Teaching: From 03/10/2025 to 31/07/2026
• Final Master’s Project: July or November

Schedule

Synchronous online sessions combining lectures and online networking once a week, on Thursdays from 19:00 to 21:00. In-person sessions: one Friday a month in Vic, from 15:30 to 19:30 (Guest Speaker).

Accreditation

MBA – Master’s in Business Administration and Management, awarded by the University of Vic – Central University of Catalonia.

Discounts and Grants

Companies and institutions enrolling 3 or more students: 10% discount

10% discount for UVic-UCC alumni.

10% discount for partner companies (Premium)* and special discounts for multiple corporate enrollments.

*Discounts are NOT cumulative.

This programme may be subsidized by the company through the State Foundation for Employment Training, depending on the available training credits. Alternatively, if the training takes place during working hours, the company may subsidize the employee’s salary costs for the hours invested in their training through the PIF – Individual Training Leave scheme.

1. Create

• Incremental and Disruptive Innovation
  • Competitive environment
  • Key success factors in products/services
  • Creative thinking
  • Innovative strategies
  • Innovation management
  • Technology transfer
  • Lean management: implementing innovation
  • Deep technologies and hyper-digitalization
     
• Design Thinking
  • User/client needs
  • Customer journey maps, empathy maps and UX
  • Identifying insights and reframing problems
  • Creative decision-making techniques: focus and solutions
  • Prototyping and user testing
  • Prototype refinement
  • Market launch

2. Communicate

• Leadership in Changing Environments
  • Leadership in the digital era
  • Self-awareness and purpose
  • Flexible leadership styles to bring out the best in the team
  • Powerful conversations
  • Mechanisms for achieving high-performance teams
  • Leadership in hybrid environments
  • Self-awareness – Challenges
     
• Intercultural Management
  • History of intercultural communication and negotiation
  • Cultural intelligence, Hofstede’s dimensions and Erin Meyer’s framework
  • Styles of verbal and non-verbal communication, in-person and virtual
  • Cultural perspectives around the world
  • Language and culture: importance and nature of language, language and meaning, language and co-cultures
  • Managing international and intercultural teams
  • Practice makes perfect: workshop with people from other countries and cultures
  • Developing soft skills: self-perception, intercultural training, stress management
     
• High-Impact Marketing and Communication
  • Global environment: communication strategies
  • Identifying competitive advantages for internationalization
  • Identifying internal and external stakeholders
  • Market analysis, entry barriers and opportunities – PESTEL
  • International marketing plan
  • Digital Marketing and Big Data
  • Sales and Marketing Funnel

3. Develop

• Entrepreneurship and Intrapreneurship
  • Entrepreneurship in context and successful business initiatives
  • The systematic and organized process of entrepreneurship: disciplined entrepreneurship
  • Managing start-ups, Lean Start-Up, and identifying metrics
  • Business models
  • Developing a Minimum Viable Product (MVP) and a Business Plan
  • Funding sources: Business Angels, Private Equity, and Family Business
  • Selling the idea to investors: elevator pitch
  • Creating and successfully developing entrepreneurship within the company: intrapreneurship
  • Externalizing entrepreneurship: how to develop alliances with start-ups
  • International support for entrepreneurship

4. Manage

• Corporate Social Responsibility and Business Ethics
  • The international environment and its influence on decision-making
  • Business decisions in a geopolitical context
  • Ethics and decision-making
  • Circular economy and environmental impact
  • Social impact and new business models
  • European Foundation for Quality Management (EFQM) and social responsibility
  • Strategic integration of the SDGs
     
• Economic and Financial Decision-Making
  • Assessing the company’s situation
  • Profitability analysis of investments
  • Determining company value
  • New paradigms in cost determination
  • Liquidity management and financing
     
• Culture and Change Management
  • Corporate culture: the OCAI model
  • Management styles
  • Change management: diagnosis and stages
  • Resistance to change and conflict management
  • Agile methodologies

5. SelfManage

• Empower Executive Plan
  • Executive Coaching using John Whitmore’s GROW method
  • Assessment and analysis of the personal and professional starting point
  • Goal: objective to be achieved
  • Reality: assessment of current reality
  • Options: analysis of available options
  • Will: action plan design and implementation
  • Evaluation: monitoring and redirecting the action plan

6. Realize

• Final Master’s Project
  • Research process
  • Design of methodological strategy
  • Preparation of the research report and/or Business Plan

Management

MONTSE CORRIUS
PhD in Translation and Interpreting from the UAB.
BA in English and German Philology from the UB
and Master’s in Marketing from the UB. Member of the
Audiovisual Translation, Communication and Territory (TRACTE) research group. Extensive experience in international relations.
She is currently Director of the International Programmes Unit, which, among other initiatives, offers the Study Abroad programme, in which thousands of international students have participated.

Coordination

MARIA DOLORS CROUS
Postgraduate degree in Personal and Executive Coaching from UPF.
BA in Economics – Business Administration and Management from UB. Training in team leadership and disruptive management from ESADE, and Digital Mindset Programme from IESE Business School.
She was co-founder and director for several years of INFOCENTRE Formació i Estudis, a company dedicated to corporate training and recruitment. She is currently a consultant specializing in building high-performance teams and executive coaching across various sectors, as well as an associate professor at the Faculty of Business and Communication of UVic-UCC.

Methodology: Experiential Learning

How we learn and collaborate is key to understanding, retaining, and applying newly acquired knowledge, as well as fostering teamwork. The teaching methodology of the UVic EMBA is based on combining different practical and interactive disciplines into a new learning experience: experiential learning. A meta-learning model that can be replicated in any work team.

1. Collaborative work (Padlet ®, Wooclap ®)
2. Strategy simulator (Global Management ®)
3. Case studies (Manual Thinking)
4. Design Thinking (The Customer Experience)
5. Practice makes perfect (Workshops with people from other cultures in real time)
6. Team building experience
7. Empower Executive Plan (Hallenges ®)
8. Selling our idea to investors (Elevator Pitch)
9. Solving challenges from partner companies (Ideas Lab)

Núria Arimany
PhD in Accounting and Auditing from UB. BA in Economics and Business Studies. Professor of Accounting and Finance at UVic-UCC.
Coordinator of the PhD programme in Law, Economics and Business, and of the Emprèn research group. Previously responsible for the accounting and tax department of a consultancy firm.

Daniel Batlle
BA in Business Administration and Management from ESADE. CEO of Svenson Iberia, a company specializing in hair medicine and aesthetics. Founding partner of 4ADVANCE (formerly AVAMURA) and BEC, both companies dedicated to transformation, asset management, restructuring, and mergers & acquisitions. General manager in various multinational companies.

Joan Albert Garcia-Moga
EMBA from EADA Business School, Bachelor of Science from Fairleigh Dickinson University (NJ, USA). Trained in innovation management at MIT (USA) and as a lecturer at IESE. Former Executive Director and resident professor at BARNA Business School (Dominican Republic) and Regional Director (Catalonia, Balearic Islands, Canary Islands) at ECA, SAU. Currently an international business consultant and professor of strategy, innovation, and people management at ESADE, EADA, and UVic-UCC.

Carles Gómara
BA in Computer Science from UPC. MBA from ESADE and the Kenan-Flagler Business School at the University of North Carolina, USA. Specialist in digital transformation and technological trends. Formerly at GETRONICS, currently Innovation Manager at ACCIÓ and responsible for participation in the Mobile World Congress (MWC).

Jesús Lázaro
Electrical Engineer from UPC. General Management Programme at IESE. Boolavogue Corp. Services. Extensive experience in managing business units in national and international companies. Corporate advisor in strategy, marketing, and business development. Member of several boards of directors of start-ups.

Manel Guerris
PhD in Philosophy from IQS and Master’s in “Economy and Management Research, Business Administration and Management” from the same university. Founder of NEO Consulting BCN, academic director at ESADE and EADA, lecturer and expert in management consulting, data science, AI, and executive training. Focused especially on innovation and transformation.

Elisenda Tarrats
PhD in Business Administration and Management from UPC and BA in Pedagogy from UAB. Master’s in Human Resources Management from EAE and postgraduate degree in Human Resources Management and Industrial Relations from IDEC-UPF. Former Dean of the Faculty of Business and Communication at UVic-UCC. Professor of Entrepreneurship and Head of the UVic-UCC Entrepreneurship Unit.

Jordi Tordera
BA in Translation and Interpreting from UVic-UCC and in International Trade from UOC. Senior consultant at the Technical Office for Internationalization Barriers at ACCIÓ. Extensive experience in international business as Head of Sales, Export Director, or General Manager. Has worked in multicultural environments in Canada, Germany, Belgium, Austria, and China.

Rafa Vázquez
BA in Psychology from UB. Master’s in Human Resource Management and Organizational Development and PDG from IESE. Global Director of Talent Management and Leadership Development at Firmenich International. Extensive experience in leadership development. Executive education professor at ESADE.

Marc Marín
BA in Advertising and Public Relations, degree in Social Education, and training in Neuromanagement, leadership, and management at the University of Barcelona. Founder of Teamsleaders for leadership development and executive coach for senior managers. Lecturer at various universities on culture and change management, leadership, team management, and executive development.

Daniel Benito
Lecturer in accounting and finance. Professional expert in auditing and management control in postgraduate and master’s programmes. Partner at Acordia ACR, a firm providing financial, tax, legal, labor, and accounting services. Guest speaker.

Xavier Carbonell
Economist and certified public auditor. Former Corporate Social Responsibility Director at MANGO. Academic Director at ESCI-UPF and Director of the MANGO Chair of Corporate Social Responsibility. Specialist in CSR and Auditing.

Josep M. Coll
PhD in Philosophy from UAB. Specialist in European economic integration. BA in Business Administration and Management from UAB. Consultant for organizations such as the European Commission, United Nations, and multinational companies like Samsung, Bayer, and Almirall Group. Professor at EADA, visiting professor at Yonsei University (South Korea), and research associate at Maastricht School of Management. International speaker on sustainable transformation, advising organizations in their transition to a sustainable and inclusive business paradigm. Co-author, with Xavier Ferràs (former Dean of the UVic-UCC Faculty of Business), of the book “Economy of Happiness.”

Anna N Schlegel
BA in German and English Philology from UB. Vice President at California-based construction company Procore and Head of Strategy at GPAInnova (Catalonia) since 2021. Previously led global expansion at Cisco Systems, Xerox, VMware, VeriSign, and NetApp in Silicon Valley. Named the most influential woman in technology worldwide by Analytics Insight (2020) and most admired by CIO Look (2021). CEO of the NGO Women in Technology. Author of the book “Truly Global,” on how large companies can succeed in a competitive global economy.

Ana Palencia
BA in Chemistry, specializing in Biochemistry, from UB. PhD programme in Nutrition and Metabolism (DEA). Extensive career as director in corporate communication management, corporate social responsibility, business planning, team building, and employee relations in consumer goods companies. Currently Corporate Communications Director at Unilever Spain.

Joan Vinyets
PhD in Social Communication from Pompeu Fabra University. BA in Social and Cultural Anthropology and Master’s in Design. Author of the book "Un mundo en clave F." Founder of a company applying anthropology and design for people-based innovation. Lecturer at various universities on human-centered innovation, HCD, and the integration of business anthropology and design.

Enric Casulleras
PhD in Economic Policy from the University of Barcelona. Professor of Economic Theory. Founder, coordinator, and president of the Research Awards. Author of popular economics books. Winner of the 1996 Recull Prize for Literary Portrait for his work on François Mitterrand, which was also the subject of his doctoral thesis.

Jordi Alavedra
Background in economics and business management, MBA from ESADE. Founder of the communication agency Alavedra Batlle, later linked to the Bassat-Ogilvy agency since 1985, where he has held various positions: account management, strategy and international coordination of major brands, general management, and Executive Vice President of the group in Spain (2005–2014). Lecturer in marketing, branding, and advertising.

Abel Conill
BA in Economics and Diploma in Business Studies. President and partner at BO Capital Partners, venture capital fund managers. Also President and CEO of Victoria Venture Capital, a private equity firm investing in sustainable technologies.